Assignment Task
important investment in the Online Marketing Department.
TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services. With more than 10 years of experience, TopTravel SL has been among the top 5 websites used to choose accommodation. A large percentage are business trips, however, there is also a significant number of leisure trips, which seek an accommodation with the most favorable conditions. In the last 5 years, prestigious competitor companies have launched very strong marketing campaigns that have forced TopTravel SL to make an important investment in the Online Marketing Department. This department is physically located in Amsterdam, the city where TopTravel SL was founded, although there is staff distributed in the US, Singapore and Spain.
This department has undergone major changes in the last year, as they had to hire a new Social Media Manager, since the previous one left the company for personal reasons. Until then, the company had a very efficient team of analysts, designers, web/SEO programmers, content manager, social media strategist and community manager. However, with the arrival of the new manager the team was affected; There were some team members who also decided to leave, and those who stayed did not have a good working environment. Due to the flight of employees, new hires were made; young talents keen to learn. However, most of the veteran staff is demotivated given the situation, and a few months later the results of the last campaign they had launched were significantly affected by this. The new Social Media Manager, Marc Blumer, is considered to be the best in the world in his field and has won several awards as best international publicist. However, despite being very good in his field, he has great communicative difficulties that directly affect his leadership ability, which makes it very difficult to manage a
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