Assignment Task
Internet of Things (IoT) and transport
You are a consultant and have been hired by a hypothetical design innovation firm (“the firm”) to develop and commercialise an innovation that uses the Internet of Things (IoT) to improve traffic solutions. The firm has stated:
“We believe that we need to create a better solution for traffic and transport that provide value and something for everybody as our consumers, cities and products change. As technology and new companies have enabled improved efficiency and efficacy in the transport industry, and consumers are increasingly concerns about the way we move, we need to find new ways to organize traffic and innovations. This is particularly important in the global context of stressed resources, climate change, longer life spans and aging populations.”
You must provide a brief report to the firm which does the following;
Define and structure the problem the firm has asked you to solve (include a stakeholder map and user experience journey diagram);
Identify and critically evaluate your optimal solution for this problem;
Using the business model canvas explain why this solution is commercially viable including unique selling points and value to the consumer.
There is an overall word limit of 1000 words for this task. You are reminded that this is an individual assessment task, you must comply with academic honesty requirements, and you must make an academically robust argument.
Assessment Criteria
Conforming with instructions (e.g. word length, font, other instructions)
Attention to purpose
Knowledge of theory
Data/information gathering/processing
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