Assignment Task
Assignment
Hospitality companies are businesses that thrive when customer service is handled in an effective and appropriate manner. Choose one among the companies provided in the list and analyse the following aspects using
models discussed during the delivery of this module (and use academic sources):
1. Internal Marketing.
2. Approach to customer satisfaction.
3. Employee role in delivering service.
4. Retention strategies.
5. Branding techniques.
You should include recommendations for future internal and external marketing undertaken by the Company chosen.
List of companies to choose from for your report:
1. Walt Disney World Resort
2. Marriott International
3. Burj Al Arab, Dubai
4. Planet Hollywood
5. Hard Rock Café
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