Essay HI5004: Marketing Management – Report and Presentation – Management Assignment Help

Assignment Task:

Purpose of the assessment:

This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry). 

Long Marketing Plan Project:
 
An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.  
 
Dividing the class into groups (4 students in one group), have each group decide on a consumer product or service they wish to bring to market. It has to be new product/service.  
 
During the course of the semester, each of the elements of the marketing plan, coordinating with the next chapter, will be due for the lecturer’s review. The lecturer is encouraged to review each submission and suggest areas for improvement, for more detailed study, or if acceptable to allow the students to proceed to the next phase in development.  
 
The assignments will be marked 0 (Zero) if students do not follow these requirements: 
 
File Exchange tool: 
 
All the academic papers that are used in the assignment need to be posted on BB by using File Exchange tool (Instruction on page 7, for further question, please advise your lecturer). Student needs to highlight the discussion in the academic paper which is relevant to the discussion in the assignment. Academic papers can be found in ProQuest (ProQuest instruction can be found on page 8 and 9. Please advise Liberian if you have a further question). The assignment will be marked ZERO if does not include references list
A group needs to submit the Draft for their assignment by using the File Exchange tool one week before the due date of final submission. The draft needs to be different from the last submission and reflect the changes.
If each member does a part of the assignment, their work needs to be submitted by using File Exchange also.
Presentation slides will be posted by using File Exchange tool. 
 
Group Blog: 
 
All the discussion about group assignment needs to be recorded by using the Group Blog tool (Instruction on page 8, for further question, please advise your lecturer). The discussion must relevant to the content of the assignment and reflects the outcome of the group meeting.  

Topics: (HI5004)

1. Marketing for the New Realities
2. Marketing Strategies and Plans
3. Marketing Research
4. Consumer behaviour
5. Identifying Market Segments and Targets
6. Brand Positioning and Brand Equity
7. Product strategy
8. Pricing strategies and programs
9. Integrated marketing channels and 
10. distribution system