Essay HI5004 – Marketing Management & Information With Consumer Behavior & Business Performance – Management Assignment Help

Assignment 

Unit Learning Outcomes Assessed: 

• The student will be able to integrate theoretical and practical knowledge of Marketing Management 
• Research the tools for gathering marketing information and utilize the tools to assess markets 
• Evaluate consumer behavior and its effect on business performance – Conduct and apply marketing research to enhance decision making including  segmentation and targeting and positioning  
• Develop creative marketing strategies for new product development including product,  price, people, and promotion – Generate creative strategies for customer acquisition and retention.

Question 1: 
1-Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. 
Take a position: The best marketing research is quantitative in nature versus the best marketing research that is qualitative in nature. 

Question 2: 
Discuss in 300 words how consumer behavior changed.

  
Question 3: 
1-Identify the message that the company wants to send to the customers through the advertisement.  
2-Identify the target market for this advertisement and explain why you think the advertiser is  using the segmentation variable you identified for that advertisement 
 

Question 4 

1-Covid – 19 has changed the future of the retail industry. Provide your prediction about the future of the retail industry and discuss it in 500 words.

Question 5:

1. What is the message that Apple wants to send to its customers?  

2. According to your opinion what do benefits Apple gain when they implemented the  Think Different campaign’?  
3. What kind of emotions does this video evoke in you? Explain what you felt and why?