Essay HI5004: Long Marketing Plan Project – Report Writing – Management Assignment Help

Assignment Task:

Purpose of the assessment:

This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry). 

Long Marketing Plan Project:
 
An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.  
 
Dividing the class into groups (4 students in one group), have each group decide on a consumer product or service they wish to bring to market. It has to be new product/service.  
 
During the course of the semester, each of the elements of the marketing plan, coordinating with the next chapter, will be due for the lecturer’s review. The lecturer is encouraged to review each submission and suggest areas for improvement, for more detailed study, or if acceptable to allow the students to proceed to the next phase in development.