Assignment Task:
TASK:
2.4.3 Portfolio
Weight: 40% Type of Collaboration: Individual Due: Portfolio Task 1 Due Sunday 16th of May lOpm & Portfolio Task 2.0 is due Sunday 6th of June lOpm Submission: Turnitin Format: Text based report enhanced by diagrams and images to communicate your ideas both textually. and visually. You should adopt a report structure making ample use of headings and subheadings to organise your ideas. Length: 2,500 words equivalency Curriculum Mode: Report
There are two parts of this assessment First part is Portfolio Version 1 and second part is a resubmission of your original assignment with revisions based on the feedback given – Portfolio Task 2.0 . It is based on the following case study (a PDF is also on vuws): https://www futurefoodsystems com au/prebiotic-pulse-based-products-to-suit-wester n- palates/
You are required to produce a report as outlined below.
Portfolio Version 1 (2,500 words) Choose a significant target group of customers for this product (for example: heath and time conscious families looking for easy meals for meat free Monday, or empty nesters seeking a novel, health conscious meal to incorporate into their routine or protein/health conscious consumers in their twenties). Think about how you could apply theory from marketing systems (perhaps drawing on social mechanisms or nudging) to develop a nationwide campaign to convert your target customers to buy this food product. In order to do this you will have to decide on the “form” this product will take. Do not spend too much time explaining the product itself, l’m more interested in hovv you will use theory to convince them to change their consumer behaviour and eating habits
Identify six stakeholders that could help enable or prevent the success of AustGrain (three of each). For each stake-holder discuss their power relative to AustGrain and suggest strategies to minimise their ability to create obstacles or strategies to convince them to ensure AustGrain is a success. I suggest you create a table to help present your ideas.
You must use academic sources for citation and referencing. Your reference list should contain at least four academic references Note, when you submit each task to turnitin you must use the following file name format: Your surname_student number_assessment name For example: Duffy_3008879_Portfolio Version 1
You will then receive feedback and you will need to return to your assignment (Portfolio Task 2.0) and improve on it based on the feedback given and your own further research/new perspectives. You will need to include a paragraph at the beginning of your report outlining how you have incorporated feedback along with details of any further changes made and why. This will not be included in the word count.
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