Essay HC2112 – Service Marketing and Relationship Marketing – Management Assignment Help

Assignment Task

Unit Learning Outcomes Assessed: 
1. Evaluate theoretical and practical knowledge of Services Marketing 
2. Analyse marketing issues and strategies using core marketing concepts and work with  others to develop marketing strategies. 
3. Apply theoretical and practical knowledge of Marketing in the diagnosis of  organizational issues and the formulation of appropriate marketing strategies 4. demonstrate research skills, showing initiative in consulting the academic literature  and integrating fresh ideas into the discourse in preparation for life-long learning 5. demonstrate the capacity to write persuasive reports containing sound  recommendations, in preparation for their career in business 
Description: Each week students were provided with three tutorial questions of varying  degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week  on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills  and knowledge to answer the provided tutorial questions. Your task is to answer a selection of  tutorial questions covered over Week 2 to Week 11 inclusive. 

It is important when you answer the questions, you do not just copy and paste the answers from  other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to  your answers. All references must be listed appropriately at the end of the report using Harvard  referencing style. 
The questions to be answered are: 
Question 1 
Apply and discuss in 300 words the three-stage model of consumption to a consumer who is  making a decision on whether to go on a cruise liner or fly to a resort they have visited  previously for their vacation. 
Question 2  
A small seaside town has a variety of franchised food outlets, two cinemas and a local theatre.  A new independently owned restaurant is setting up. Discuss in 300 words about the  information they should include when developing their positioning strategy?  
Question 3  
Using the example of a postal service business, discuss how a supplementary service may be  transformed into a core product in 300 words with 2 references supported. 
Question 4 
A university is setting up new courses and hoping to attract international students. What issues  need to be considered in developing a suitable international services distribution system? 

Question 5  
The development of a services marketing campaign needs a totally different approach to that  of a physical goods-based campaign. Discuss this concept and justify your answer in 500 words  with 2 references supported 
Question 6  
You are responsible for training a group of people who will be multi-tasking in a service  organisation. They will be required to act as both frontline employees and as telephone support  staff. What standards would you put in place to ensure the staff could provide an effective  customer service? 
Submission Directions:  
The assignment has to be submitted via Blackboard. Each student will be permitted one  submission to Blackboard only. Each student needs to ensure that the document submitted  is the correct one. 
Academic Integrity 
Academic honesty is highly valued at Holmes Institute. Students must always submit work that  represents their original words or ideas. If any words or ideas used in a class posting or  assignment submission do not represent the student’s original words or ideas, the student must  cite all relevant sources and make clear the extent to which such sources were used. Written  assignments that include material similar to course reading materials or other sources should  include a citation including source, author, and page number.  
In addition, written assignments that are similar or identical to those of another student in the  class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The  consequence for a violation of this policy can incur a range of penalties varying from a 50%  penalty through to suspension of enrolment. The penalty would be dependent on the extent of  academic misconduct and the student’s history of academic misconduct issues.  
All assessments will be automatically submitted to Safe-Assign to assess their originality.