Essay EVT101A: Event Concepts and Design – Event and Tourism Assignment Help

Assignment Task :

Context 
This assessment task will allow you to demonstrate your ability to use client feedback to develop an event proposal in line with industry standards. 
Your challenge is to consider client feedback and combine it with the concepts that you have learnt in this subject to develop an event proposal. Your event proposal must demonstrate that you can use industry concepts and knowledge to achieve client objectives. You will need to demonstrate an understanding of their target demographic, objectives, staging and budgetary constraints. 
The design of your event concept proposal will show evidence of strategic thinking based on your research. You will also prepare your proposal to an industry standard drawing on your creativity and knowledge of the industry.
 

Instructions 
Client brief/ background information 
Building on the concept response that you developed in assessment 1 and considering the feedback that you received from Greater Local Council (i.e. your learning facilitator), you should develop an event concept proposal. 
Greater Local Council would like to present your event concept proposal to the Councillors at their next meeting. Therefore, your proposal must provide sufficient detail, be logical and demonstrate an understanding of event staging to industry standards. 
 

Assessment requirements 
You are required to: 
• Write a report (not an essay) that outlines your event proposal and importantly, demonstrates to your client that you have the knowledge to stage their event for them. 
• Conduct appropriate and extensive research about your concept using industry resources 
• Describe the event concept in terms of Goldblatt’s five W’s: what, where, when, who and why covered in module 1. 
• Conduct research that will help you understand your target market and what their event needs are. This should use academic and industry resources to outline your target market in detail and to research similar events that have been staged previously. What can you learn from them that will help make your event a success? 
• Outline your suggestions to the Council (no more than 5) and support these ideas by referring to your research. 
• Provide detail on the theme for the event and show how this new and unique event concept will appeal to the target audience and help achieve your client’s objectives for staging the event. 
• Discuss any potential risks, issues or considerations that your client should be aware of.