Assignment Task
Evaluate international marketing opportunities
- Assessment Task 2: Research – on international marketing successTask summary
- You are required to research an international company and report on their international marketing success.
- Resources and equipment required to complete this task
- Access to textbooks and other learning materials.
- Access to a computer, printer, Internet and email software (if required).
- When and where do I need to complete this task?
- This task may be done in your own time as homework or you may be given time to do this task in class (where applicable).
- Write in the due date as advised by your assessor: Click or tap here to enter text.What do I need to submit?
- Your written report
- Instructions
- This assessment task requires you to conduct research on the international furniture and homewares company, IKEA. You are required to develop a written report on the success of the organisation’s international marketing opportunities.
- Review IKEA’s website, social media platforms and strategic plans and develop a word processed report on the company’s international marketing strategies.
- You are required to submit a detailed, clear and concise report, remembering to reference your sources of information. You must include the following information in your report:
- A brief overview of IKEA.
- Click or tap here to enter text.
- Discuss why IKEA’s strategies differ in Europe and China to meet the needs of the different marketing opportunities. Discuss how IKEA manages the costs of the different strategies.
- Click or tap here to enter text.
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