Assignment Task:
The purpose of the individual assignments is to provide marketing analytics experience in how to use prescriptive analytics to understand the empirical relationship between marketing activities and the company’s objective and interpret the results of empirical models for final marketing decisions. After experiencing the group project, you will perform an individual project by 31 March 2020 (for one month). Both group and individual projects have a quite similar format, but the individual project has two additional sections (i.e., Literature Review and Self-Reflection). The details will be shown in Appendix 1 (Individual project report structure).
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