Essay Digital Marketing, Media and Advertising, Brand Management – Assignment Help

Assignment Task:

Task:

Assignment task

The assessment for this module comprises one element: Individual Research Proposal (100%). This should be 2,000 words (+/- 10%). You are expected to develop a suitable and realistic research proposal, with a view to undertaking a focused piece of contemporary research with clear and tangible outcomes of interest and relevance to the work context.

The topic that you choose to study for your research is your own choice but should relate to business and management disciplines, and in particular to your specific Master programme subject. For example, if you’re studying the MSc International Business & Marketing Management, your dissertation should focus on a marketing topic, such as digital marketing, media and advertising, brand management, etc

. You will need to decide on the area of research for your Research Proposal fairly quickly – in just a few weeks. You will get a verbal feedback during the ‘Discussing Your Topic’ Surgery in week 4, which is 1 to 1 or small group chats about your research. Ideally, your Research Proposal should be something novel that will have practical value to businesses or other organisations. It should have a theoretical perspective as well as a practical purpose. One idea is to take a favourite management area (e.g. marketing) and an area of personal interest (e.g. SMEs in hospitality sector) and then develop a project into e.g. the marketing of SMEs in hospitality sector. Alternatively, look for something topical in the news that has a business perspective. Some students use the project to develop their knowledge of an area within which they hope to develop a career. The lectures, seminars and your reading will help you to decide on your topic and the best research approach to use. However, if you are really struggling, we are available to give advice.

 

At postgraduate level, you should be aiming to be critically evaluative in all assessments which means you should:

• ·  Avoid simple description but analysing and discussing ideas.
• ·  Assess the relative merit of ideas and proposals.
• ·  Identify evidence for and against particular arguments or ideas.
• ·  Pose questions on the accuracy, relevance, validity of theories, ideas or claims.
• ·  Make informed judgements about the contribution of ideas to knowledge, or to  practice
• ·  Aim to synthesise ideas and conclusions from a number of sources, and avoid a  ‘listing’ approach to the sources you are using.
• ·  Include in-text citations to support your argument from reliable academic sources.