Essay Digital Marketing Analytics & Strategy – Data Analysis Report Writing – Digital Marketing Assignment Help

Assignment 

At the beginning of the module, students will be provided access to the google analytics account. The student should:
1)first look at the data available in the google reports
2)identify meaningful and purposive study objectives specific to a time/period of analysis, which includes recent data to the delivery of the module, for Google Merchandise; you should specify what you want to extract from the data that can be useful for improvements (e.g. increase online sales in a particular area)
3) analyze and interpret the data available in the reports. 
The instructor will arrange sessions through blackboard to collaborate to discuss the progress of the project with the students from the second week onwards. Students are required to book timings to discuss issues related to the project. 

Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
1.Demonstrate a critical awareness of the concepts, theories, and debates surrounding digital marketing strategy
3.Critically analyze and interpret web analytics to support an organization’s digital marketing strategy  
4.Design and conduct a digital analytics project. 

5.Problem solving and critical analysis: analyzing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
6.Research: the ability to analyze and evaluate a range of business data, sources of information, and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
7.Commercial acumen: based on an awareness of the key drivers for business success, causes of failure, and the importance of providing customer satisfaction and building customer loyalty
8.Innovation, creativity, and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate, and model business problems, functions and phenomena
9.Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate, and model business problems, functions, and phenomena

Transferable Skills and other Attributes 
12.Critically analyze and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field
13.Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding
14.Develop and enhance both individually and collaboratively effective written and oral communication skills for both specialist and non-specialist audiences.

Module Aims     
1.Critically evaluate the drivers, significance, trends, issues, and theories underpinning digital marketing and digital analytics
2.Critically appraise topics and aspects related to digital marketing strategy and analytics.
3.Critically appraise the implementation of digital marketing in organizations using the latest techniques in digital analytics.