Assignment Task:
Task:
CASE DISCUSSION AND WRITEUP
This assignment is based on the Harvard Business case, “DJI Innovations
Please prepare a writeup of a minimum of 1200 words (total) specific to addressing the following case discussion questions:
1. What are the factors that need to be considered to develop the first generation of new products in a startup company?
2. What caused Frank to shift from helicopter to multi-rotor? Given the information that was available in 2009 what were the risks he took?
3. Aerial service using DJI technology seemed to be a very profitable business then. Did Frank make the right decision when he reconfigured this service and focused solely on product development?
4. What is the main competitive advantage of DJI?
Please enrich your answers to these case questions by incorporating insights from the article and other readings or the textbook. Answer these questions explicitly and one by one in your writeup.
This makes it easier for you to organize your commentary and also easier to evaluate your assessments. (Note that you may write more than 1200 words if you wish, but recognize that grading is based on quality of commentary rather than quantity.) I believe you will enjoy the timeliness and relevance of this case that addresses one of the primary mechanisms for innovative advance in the domestic economy, the role of technology ventures.
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