Assignment Task
Assessment Guidelines
Students are required to develop professional LinkedIn and Instagram or Twitter sites that market yourself\interests and provides professional content on a topic that really interests you. These will be new sites that are strictly professional and not related to your personal sites. You will then create a Blog website using Blogger.com (or any other publishing tool that allows Google Analytics to be attached for free) that will be a blogging site for you to market yourself, and your interest, and drive traffic to this site from your social media accounts. You are expected to add regular blogs (at least 6 blog posts) to this site on relevant topics and stories that interest you and will showcase your skills as a professional marketer. Make sure you focus on key words that will be picked up by SEO.
The first assignment should take the form of an individual infographic developed using Piktochart or an equivalent tool. You must produce a 2 page infographic that includes screenshots of your social media sites and your Blog website along with some narrative to explain. Add posts to your blog throughout the month; see what posts attract viewers more than others. Add categories and tags to your blog posts to give viewers more opportunities to access the content. You must also include your project a goal; what do you expect your traffic patterns will look like by the end of your project? Will you have more or fewer hills and valleys, more or less growth? You should include a narrative that describes how you have developed your ‘create me’ blog.
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