Assignment Task:
Task:
Assignment
1. Customer Centric Product design
1.1 Buyer User persona( 10 points)
1.2 Empathy maps ( 10 points)
1.3 Design Thinking( 5 points)
1.4 Ux Design& Interaction OR prototyping ( 5 points)
1.1 Buyer User Persona
Instructions:
Identify your personas – User & BuyerCustomize the questions – use the template provided for referenceAspect Description
1 Persona Group Technologist, Executive, Technical Leader
2 Name of User Write a Name
3 Age Age segment
4 Gender Male / Female
5 Education 6 Technical Expertise 7 Core requirement 8 Role Technical / Decision Maker / Influencer
9 Likes and dislikes Describe
1.2 Empathy Map Template
1.3 How did you apply Design Thinking ?Instructions:
Explain how you applied the 5 Stage Design Thinking Process
1.4 UX-Design & Interaction
Instructions:
Explain 5 top features of your product which are specifically designed to provide a better user experience than the nearest competitor / substitute product
2. Go To Market Strategies
2.1 Product Description (5 Points)
2.2 Value Proposition Statement (7.5 points)
2.3 Product Positioning (7.5 Points)
2.4 Product Market Strategy (7.5 points)
2.5 Brand Strategy (7.5 points)
2.6 Product Sales Strategy (5 points)
2.1 Product Description Statement
Instruction: Use the template to articulate your product clearly, Please note, this needs to be crisp, precise and short.
2.2. Value Description Statement
Instructions: Use the template to articulate your Value Proposition
2.3 Product Positioning
What is the Positioning Statement of your product. Define and justify each element for the same.
What are the POPs of your product vis a vis the top 3 competitors? If there are no significant equivalent competitive products, then the POPs vis a vis the product that you are trying to substitute with yours.
What are the PODs of your product vis a vis the top 3 competitors? If there are no significant equivalent competitive products, then the PODs vis a vis the product that you are trying to substitute with yours.
If your POPs do not match similar features of your competitor products, what do you propose to do about it?
Why do you think your PODs will give you a competitive advantage?
2.3.1 Product Positioning Radar Chart
Plot your Positioning chart – Customer, Competition & BYOP
Decide on your own axes to what they representPick a pentagon or hexagon or what suits youThe axes represent what customers value
2.4 Product Market Strategy
State the marketing and product strategy for the launch of your Product chosen as a part of BYOP
Explain your marketing strategy and why you think it will help convert customers from your competition?
If your product is the first of its kind in the market, explain how your marketing strategy will help educate and convince customers into purchasing your product?
2.5 Brand Strategy
What is your brand promise and why do you think it will help your product succeed?
In what way is this brand promise different from its competitors?
How do you propose to introduce your potential customer base to this brand?
How will you measure the success of your brand strategy?
What the challenges in the building and managing the brand over time.
2.6 Product Sales Strategy
Explain your sales strategy covering at a minimum the following:
The organization (size, layers, roles) you feel you will need to put in place (assuming your product becomes a success in the market. You may not have this structure in place at the beginning).
Describe your sales channelsFor each of the above describe why your approach will help you acquire the customers – away from your nearest competitors?
3.0 Product Engineering Fundamentals
3.1 Agile Product Development (2.5 Points)
3.2 Product Prototyping Strategy (2.5 points)
3.3 Product Requirements Document (10 Points)
3.4 End User Documentation (2.5 points)
3.5 Testing & Validating your Product (2.5 points)
BONUS:
3.6 Product Engineering Strategy & H/W Prototype (5 points)
3.1 Being Agile and flexible
Explain how you would apply the 12 agile product development principles to your application (table below)
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