Assignment Task
Question 1 – Write an essay in which you discuss the role and significance of both active citizenship and multidimensional citizenship in South Africa today, using the Brand South Africa “Play Your Part” initiative as a case study. Conduct research on the “Play Your Part” initiative to determine its aims, scope, target audiences and success to date and use this as evidence in your essay.
Question 2 – Write an essay in which you conduct a detailed semiotic analysis of the gender equality advertisement campaign over the page. Your essay should also discuss the ideologies and discourses represented by the campaign, as well as it’s overall aim.
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