Assignment Task:
Task:
Consumer purchase behaviour is influenced by different factors (for example personal factors, psychological factors, culture, social factors, etc). Write a self-reflective summary on how, as a consumer, your purchase of shopping products (e.g., perfume, jeans etc) might be different in the Covid 19 situation. Base your answers on relevant consumer behaviour theories from the textbooks and journals. You must give references for all the statements you give in your answer. This essay covers the broader understanding of this unit, incorporating the specific unit learning outcomes: the application of knowledge, reflective thinking, analytical thinking, and application skill and knowledge.
ASSESSMENT SUBMISSION: The final assessment for all students is due on the Friday of Week 14.
Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matters.
The essay must be submitted online in Moodie. All materials must be submitted electronically in microsoft word format. Other formats (e.g., pdf or mac file) may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered late and will lose marks until it is presented in MS word. No paper based or hardcopy submission will be accepted.
Our academic learning support (All) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney als.syd@kent.edu.au ; Melbourne als.melb@kent.edu.au). For online help and support please click the following link and navigate academic learning support in moodle. Htto://moodle.kentedu.su/kentmoodle/courseiviewAhq?id=5 MARKING GUIDE (RUBRIC):
Marking Criteria Lecturer Expectation Marks= Comments Research Make good use of sources to support idea of the essay 20 Students should research extensively on this topic Information The essay is coherent and flows well 30 Information can come from journal articles, business magazines and textbooks Structure Topics and materials ae conveyed smoothly 20 The structure of the essay should have an introduction, body and conclusion Language Presentation Good standard of writing 20 Attention should be paid to punctuation, grammar and spelling. Referencing Good attempt of reference sources 10 Keep internet based references to a minimum.
Assessment Brief Version 2:11.october,2019
Kent Institute Australia Pty. Ltd. 118N 49 003 577 302 CRICOS Code: 00161E RTOCode: 90458 Page 2 of 4 TECISA Provider Number: PRV12051
GENERAL NOTES FOR ASSESSMENT TASKS Content for Assessment Task papers should incorporate a formal introduction, main points and conclusion.
Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate in work being presented for assessment. The content of high quality work presented by a student must be fully referenced within) ..Kent strongly recommends you naior to the. gnarl…mi.- I raarnine RI mein.- lernrbehnn mar…rink available nn tbo Vont I narnino Manna…none Comun.
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