Essay Business Management – Global Core Business – Corporate Culture – Management Assignment Help

Assignment Task:

QUESTION ONE [15]
Strategy plays an influential role in determining a company’s future. With reference to the article above, discuss Daimler’s “5C strategy”.

QUESTION TWO [30]
Critically discuss the practices, principles and techniques of Total Quality Management (TQM). In addition, make reference to the techniques and methods used by Daimler to achieve each of the key TQM principles/practices.

QUESTION THREE [30]
“…we have developed a new leadership culture under the overarching Leadership 2020 programme. We are reinforcing the entrepreneurial spirit, becoming faster, and creating more space for innovation.”

In light of the statement above, discuss the various leadership approaches/models or theories that would be effective under Daimler’s new leadership culture.

QUESTION FOUR [25]
“At the cultural level, we are responding to the transformation of the auto industry by adapting our corporate culture to the new challenges.”

In view of this statement, discuss the power of organisational culture; as well as the significance of aligning strategy and culture of a business. Conduct research in order to support your answer.