Essay BUS302A – Content Marketing Resources and Technologies – Develop a Multi – Channel Content – Marketing Assignment Help

Assignment Task :

Learning Outcomes

a) Explain the importance content marketing plays in today’s marketing environment

b) Develop a multi-channel content and copywriting strategy to engage diverse stakeholders in the digital sphere

e) Recommend content marketing resources andtechnologies that support business/personal content marketing goals 

Introduction: 

During this course you have been introduced to digital listening techniques and you have learned how to identify communication opportunities. In this Assessment you are expected to apply your knowledge to solve communication problems, engage stakeholders and achieve organisational goals. 

You are required to create a digital media strategy for an organisation or situation of your choice (which needs to be approved by your lecturer). The process of researching, listening and planning will help you to achieve your communication goals by managing diverse stakeholder groups in the digital media sphere.