Assignment Task:
Manage International Marketing Programs
In this document, you will find the foundation of what is required to become competent in this unit. For further information on each element, you can refer to the Assessment Matrix. Included in this document are the elements for the unit, foundation skills, assessment requirements as well as an assessment tool definition list and the crucial observation and third-party check lists. As well as all of the areas covered here, each student must also complete all workbook activities, case studies and major activities, where stated, to become competent within this unit.
Elements for Competency Demonstration
Elements for Competency Assessment:
1. Formulate international marketing objectives
2. Determine the international marketing approach
3. Determine operational structures
4. Manage international marketing performance
5. Evaluate and improve international marketing performance
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