Assignment Task
Bottom of the Pyramid: Common Assumptions
• The poor are not target consumers and because ofthe cost structure this market is not profitable
• The poor cannot afford and have not used theproducts sold in developed countries
• Poor can only afford previous generation technology
• Businesses can leave Tier 4 to governments andnonprofits
• Managers are not excited by business challenges thathave humanitarian dimensions
• Hard to find talented managers who want to work atthe bottom of the pyramid
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