Essay BMP4004 – Contemporary Issues in Marketing Report Writing – Marketing Assignment Help

Assignment Task 

Learning Outcomes Assessed:

1 Demonstrate a knowledge and understanding of the marketing process in the contemporary business context

2 Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service

Assessment Brief

Using the case study – Enterprise Cars, you will explain the nature and importance of the marketing mix within the marketing process

You will be required to discuss how the marketing mix and other key marketing theory can impact the success of marketing activity with particular reference to customer satisfaction.

Guidance Notes: Refer to the Support document on Moodle for guidance relating to each point. Ensure your in-text citations and reference (alphabetical order) follow Harvard Referencing Style requirements. If you are unsure, access the LEAP Online resources within BMP4004 Moodle page or access LEAP Online via the University of Bolton website.

Specific Assessment Criteria: (Please note that the General Assessment Criteria will also apply. Please see section 15 of module guide)

Minimum Secondary Research Source Requirements: Level HE4 – It is expected that the Reference List will contain between five and ten sources. As a MINIMUM the Reference List should include one refereed academic journal and three academic books.