Assignment Task:
TASK:
Assignment for Paid Marketing Analyst
A new startup called ‘SMEFin’ is entering the segment of unsecured business loans, where they give out loans to small and medium enterprises, retail shops / merchants without any collateral (security). They charge an interest of 1% – 1.5% per month. The clients budget is Rs. 4.5L for a month for Google & Facebook(Instagram) Ads & 50K for experimentation.
As this product is already available with a large number of NBFCs there very little awareness required about the product. The client wants the following details from the agency
1. Is the spend allocated to Google Ads & Facebook Ads sufficient? If not, what should be the avg. monthly spend?
2. How would the budget be split amongst different products of Google Ads & Facebook Ads?
3. What will be the list of keywords, display websites & YouTube videos where the budget will be utilized?
4. What will be the targeting for Facebook & Instagram Ads?
5. What platforms should the client experiment on?
6. What will the outcome of the budget? (How many impressions, clicks, conversions should be expected within the mentioned amount?
7. Should there be a specific budget for any brand building activity? Where will the budget be utilized?
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