Assignment Task
Clean the data- outliers and missing values
To clean the data:
Replace Missing Values
Analyse the demographic characteristics of the respondents. Create relevant chats to present your findings.
Normality and distribution of data – perform a descriptive analysis (mean andHy SD of the items) and test normality (skewness and kurtosis for all items)
Preliminary analysis- test the following:
Reliability (Cronbach alpha and CR)
For Consumer Need for Prestige
For Trust
For Social Connection
For Customer Service
For Customer return on investment
For Convenience
For Search Benefit
For Riders continuous use intention
For Demographic Variables
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