Assignment Task:
Question 1 You are a brand manager for a high-involvement brand. Use an example of a high involvement brand to analyse the decision-making process that consumers follow for such a brand. Then, explain how Word-of-Mouth (WOM) communication can influence the decision-making process for such a brand. Finally, discuss how the interpretation stage of the perceptual process can be connected with the decision-making process for such a brand.
Question 2 You are a brand manager for a soft drink, and you are creating an advertising campaign to make consumers feel energetic when they think your brand. Explain how this advertising campaign can influence consumer behavior for a soft drink.
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