Assignment Task:
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
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• Identify opportunities for value-adding CSR within established organisation.
GRADUATE ATTRIBUTES
• Graduates will have broad and coherent knowledge of business fundamentals and how they have evolved within the modern digital landscape;
• Graduates will develop the skills required to self-start and self-manage work-related projects, including within digital environments. Students will gain strong self-directed learning skills through the online delivery, positioning them for lifelong learning;
BRIEF
This task requires you to research how organisations are developing Corporate Social Responsibility (CSR) and integrating responsible programs into their wider strategy.
ASSIGNMENT INFORMATION
• Choose an organisation or business that is developing CSR;
• Explain the role and function of CSR to their business.
• Discuss how these activities and processes are leading to positive social and internal outcomes from a variety of perspectives (commercial, customer, market, societal etc).
You need to consult broad, quality secondary data sources to select your case study and understand their corporate (social) responsibility program. This case study also needs to be structured, systematic, and must use theories, models, and concepts you have learned in this subject (Chapter 4 about Value Creation should be referenced).
PROCESS
Your case study may be structured however you think best to present your analysis. However, within this assignment you should:
1. Describe the scope of the organisation/company. This includes a brief description of their activities, which sector and industry they operate in and key products, service and customers. Treat this as a contextualising section.
2. Their Corporate Social Responsibility Program: what the program and activities are trying to do, goals and outcomes (if available), and links to wider business strategy.
3. Analysis of responsibility leading to value creation. This discussion should include an explanation of how these activities and processes are leading to value creation from a variety of perspectives. You should consider commercial, customer, market, societal etc. Note: This can be both a positive and negative evaluation of the value the CSR program/activities has provided to the organisation here.
4. A concise conclusion and evaluation of the value of CSR initiatives for organisations more widely. This can act either in support or defence of corporate responsibility and investment in a program that targets social outcomes.
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