Discussion 1 Bus 366 Reply

Discussion 1 Bus 366 Reply

Post 2

With an increased number of organizations entering the global market, factors necessitating its continuation have played a significant role. They have ensured an equal base of operations leaving the organizations to stretch from their bases to compete globally. The global marketing environment has been boosted by information technology through a link of suppliers and buyers globally facilitated by social tools such as Instagram and Facebook, among others, where advertising can reach bigger customer bases (Katsikeas et al., 2019). Through outsourcing and freelance recruitment, information technology has enabled global marketing to acquire talents to offer goods and services by verified vendors efficiently.

The global market atmosphere is changing rapidly, thus imposing intense competition. The automation techniques such as Amazon’s automated online grocery store have facilitated global shopping, posing competition in the market with the technological advancements present. Strategies to have an insight into global strategy formulation to scan the environment helps in the development of relationships such as between politicians and economists. Economic blocks and free trade areas have fostered international peace.

With the existence of a peaceful marketing atmosphere in Mozambique and Vietnam domestic market has improved, and thus foreign investment has seen the light to customers in the regions. Economic blocs have been at the forefront of reviving economies, creating organizations’ ability to trade globally. An example of World Bank and European development bank assisted investors in exploiting opportunities following the splitting of the Soviet Union (Muhumed & Gaas, 2016). Such practices enhance improved global economist reduction of barriers have seen increased investors in different countries that have stepped up the global trade quality of goods and the services offered through competition to please the customers foreign and locally. With present resources planning for a global market is critical to ensure organizations have rigid structures to help maintain the sound culture to help thrive in the global space.

Post 1

There have indeed been drastic changes in the global market. With increased need by the customers, technology has worked to ensure it addresses them, making them even better. Communications technology, having steered the global market, calls for organizations to acquire new customers globally. This is applicable through the awareness creation to help in brand customer base maintenance and brand benefits explanation to help in reinforcement of purchasing behavior. With existing tax /tariffs among different nations, the markets face barriers, but it’s easy for an organization to internationalize with an exemption.

 The global market thrives with the improved technology of mobile devices, social media, and growing internet speeds. Operating systems installed in devices applicable to phones globally help install applications to enable business-to-consumer interaction. The global marketing of customer and supplier interaction is facilitated by strong internet connections such as the already launched 5G network. To sustain the competition efficiency, the organizations must attain economies of scale. Market scanning again helps in the determination of the level and risk involved in operating at a minimum efficient scale.

Internationalization behavior among organizations requires strategic alliances, examination of determinants to foster sound decision making, willingness to take a risk, and the experience that an organization acquires through trading online. World trade organization statistics show 23 times increase in global merchandise between 1951 and 2010, illustrating the market’s speed (Collinson et al., 2020). To address competition, the organization can use the Analytic network process to help develop multi-criteria decision-making approaches. Globalization has posed a challenge with more organizations entering the international market, thus stiffening the competition where the emergence of strong organizations and others collapses. With present supplements and substitutes of various products and services, the organization’s survival technique must always focus on quality. With accurate market information, they understand their customers to gauge their affordability.