Assignment Task:
1. Stand in the shoes of CEO Alex Nix: what could have been done better before the scandal in 2017 and earlier? What could have been done better after the scandal broke in early 2018? (Consider the following areas: marketing communication strategy and message, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust)
2. How do you judge the value of data for influencing decision making, in business as well as in politics? (Consider the corporate social responsibility, impact on society ethics and on legislations)
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