Essay AMMC600 – Integrated Marketing Communication – Communication Assignment Help

Assignment Task

Learning Outcome(s) Assessed – Learning Outcome One: Apply integrated marketing communication models and theories to produce a range of marketing communications.

Instructions for assessment: Students will work throughout the semester to complete a portfolio of marketing communications tasks. This will cover the following four areas:

• Creative Brief

• Traditional Media Advertising

• Digital Media (including social media)

• PR including a Press Release

Task: Creative Brief
(a) Produce a creative brief for the chosen business using the template provided (see appendix A). Your creative brief will need to include the following elements:
(i) Background
(ii) Campaign objective (It should be based on the objective you have proposed in the first assessment-1, task-5). This should be written in SMART format
(iii) Creative proposition
(iv) Key message
(v) Current perceptions/positioning
(vi) Target audience – primary and secondary. You may need to do some additional secondary research to provide more depth Department of Enterprise and Digital Innovation
(vii) Tasks
(viii) Specifications
(ix) Budget
(x) Timings
(xi) Must have’s