Essay Major Social Media Networking Platforms – Management Assignment Help

Assignment Task :

Learning Outcomes covered in this assessment 

The purpose of this assessment is to assess the following Learning Outcomes: 

a. Examine the structure and function of major social media networking platforms and their contribution to business organisations

b. Review the impact of social media marketing on the behaviour of consumers and measure its effectiveness

c. Formulate effective social media marketing campaigns and strategies by planning, budgeting, executing, reporting and optimising a social media campaign.

d. Reflect on the relationship between mobile technology and social media marketing

e. Analyse how to track the performance of social media marketing campaigns and utilise the performance analytical reports to build an in-depth engagement with customers and stakeholders 

Assessment overview Think of yourself as the social media marketing manager at the Vision Media digital marketing consultancy firm. You are responsible for the creative department within the Vision Media digital marketing consultancy firm and the following people within your creative team report to you: art director, graphic designer, copywriter, content creator, production artist, market researcher and storyboard artist. Your task is to develop a social media campaign for one of your clients and analyse the performance of its campaign with the help from your creative team. 

You will be working in a team of two members to design the Facebook social media campaign for your client. Select a fictional company as your client. You can either choose to design the social media campaign on the overall company as brand awareness or pick a particular product or service offered by this company. Conduct a situation analysis through research to understand the nature of the company and to gather the required information about the business to design the social media campaign. 

Each group member must contribute evenly to the development of social media campaign and analysing of its performance. Each group will appoint a group leader who is responsible for setting meeting agendas, group meetings, allocating tasks and submitting the assessment. 

Step 1 – Set Goals and Objectives Before you start a social media marketing campaign in any business, you need to have goals and objectives in place to assess progress and know whether you have achieved success. If you don’t have any goals or objectives written out, you won’t know how your campaign is performing. 

When creating goals and objectives, it the S.M.A.R.T method is a good starting point. According to this method, the goals and objectives are to be specific (S), measurable (M), attainable (A), relevant (R) and time-bound (T). 

Step 2 – Social Media Campaign Self-Audit What social media platforms is your company currently posting on? What kind of material is being posted? How much or little engagement is there? When do you post? How often do you post?