Essay SITXMPR007: Develop and Implement Marketing Strategies – Report Writing Marketing Assignment Help

Assignment Task:

Performance Evidence
The purpose of this assessment is to assess your ability to complete tasks outlined in the elements and performance criteria of this unit in the context of the job role, and:

1. develop a marketing strategy and plan for a product or service, including:

• identifying current and relevant marketing issues
• detailed, realistic implementation and monitoring program specific to the product or service
• details of marketing techniques and distribution networks specific to the product or service
• opportunities presented by new technologies

2. research and critically analyse internal and external business environments relevant to the above product or service

3. evaluate and report on the above marketing strategy and plan against the following criteria:

• consistency with overall marketing direction
• exposure achieved
• penetration of the target market
• cost-effectiveness of financial and human resources
• completion of strategy within an established timeframe
• recommendations for strategic responses based on the evaluation.

Knowledge Evidence

The purpose of this assessment is to assess your knowledge to complete tasks outlined in the elements and performance criteria of this unit in the context of the job role, and:

1. data collection tools and research methodologies of particular relevance to marketing
2. marketing planning techniques and formats and key features of a marketing plan
3. internal and external issues that impact on market planning in a given industry context
4. internal capabilities and resource considerations:

• communication capabilities
• e-business capacity
• equipment capacity
• financial resources
• hours of operation
• human resources
• location and position
• staff skill levels

5. comparative market information relevant to marketing strategies:

• benchmarking
• best practice information
• competitor information

6. industry marketing and distribution networks in the relevant context
7. new and innovative marketing strategies in the relevant industry context, and in particular current and emerging marketing technologies and the opportunities they present
8. legal issues that impact on marketing activities:

• Australian consumer law 
• copyright and intellectual property considerations
• the Privacy Act 1988
• specific issues arising from the use of new technologies

The assessment tasks for assessment 2 consists of 3 parts, Part A, B and C.

Part A:
You are required to choose a product, service, project or event; research the existing market environment; and develop a marketing strategy for your chosen product, service, project or event. 

Included in this part is the development of monitoring and evaluation strategies you will use to monitor the activity in progress and to measure the outcomes achieved and the implementation strategy including all timelines (when, where, who, what).

Part B:
You are required to write a report detailing the success of your marketing strategy and marketing plans, based on the evaluation you have carried out. This report must be presented to the relevant internal stakeholders in your organisation in Part C so that you can collaboratively identify the success of the marketing as well as areas for improvement.

Part C:
You are required to present your report to the stakeholders identified for the marketing activity. You are required to seek feedback from stakeholders and make adjustments to your marketing plan as or if relevant.