Essay MKTG6002: Underpinning Marketing Theories and Principles – Customer Needs – Marketing Assignment Help

Assignment Task:

Learning Outcomes:

This assessment addresses the following learning outcomes of the subject:
a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to generate customer insights;
b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in the best possible ways;

Objectives: 
• To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an organisation’s ability to serve the needs of the target market; 
• To develop a critical analytical ability to gather and analyse relevant data to facilitate decision making; 
• To develop foresight to predict the industry trend and tailor the organisation’s practices to respond to the changing situation.

Tasks: 
1. Discuss the value propositions, core brand values and buyer behaviour of your chosen organisation; 

2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors); 

3. Analyse the macro-environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organisation’s strategies/capabilities to serve the target market (s); 

4. List the strengths, weaknesses, opportunities and threats (SWOT) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats.