Assignment Task:
Assignment 1
INSTRUCTIONS
This Assignment is highly practical and requires you to read and understand the principles behind the question. Hence the examiner expects you to clearly highlight the principles you are referring to before giving examples.
To give every student a fair share of time to meet the deadline, 14th March is the official deadline, however, it will be available for late submission up to the 31st of March, 2020 and will be marked at 50% beyond which no submissions will be accepted.
This assignment is 10% of the final Examinations, therefore professional work is expected.
Plagiarized work will not be marked.
QUESTION
GAP, a United Kingdom corporation has decided to penetrate the Zambian Market with a baby clothing line and they have just appointed you as their new marketing Manager. They have confidence in you to draft a key Marketing strategy based on you professional understanding of Marketing and your local appreciation of all the external forces in Zambia that will either promote or inhibit the success of this new baby clothing line in Zambia.
1. The Management team is eager to hear your drafted marketing process for this clothing line. Clearly outline your marketing process for this task with detailed examples.
2. As the Marketing expert, explain to GAP’s management how you will apply the extended marketing mix, with grounded examples as you draft your marketing strategy.
3. “Customer is Key” so goes the well-known marketing phrase, however, this is only true if the marketing manager has a great appreciation of consumer behavior. GAP management wants you to highlight how you will go about stimulating the buyer behavior among Zambians in favor of GAP’S newly launched clothing line.
This Management Assignment has been solved by our Management Experts at TVA
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