Essay Advertising Research and Media Planning Portfolio – Management Assignment Help

Assignment Task:

Task:

Task One – Advertising Research and Media Planning Portfolio (70% of total module mark)
Devise a media plan (to run for up to 9 months), with significant focus on justifying the media decisions for campaign. The media plan needs to deliver on the advertising strategy for The Shopper Agency developed in the Advertising Strategy module in Teaching Block A.
You have been set a budget of £100,000. You do not have to account for advertising agency fees or creative and production costs as they are not included in the media budget. There are no restrictions on channels or media, as long as they fit within the budget.

This will be presented as a working document via PebblePad.
Your Media Planning Portfolio needs to incorporate the following:
1. A critical evaluation of media channel options, bearing in mind the advertising strategy, the brand, its target market and the target audience for the proposed advertising campaign.
2. A 9 square storyboard for a ‘broadcast’ advertisement – see below
3. Detailed media plan (proposal) for presentation to the Senior Management team of the organisation featured in your chosen brief. This plan must provide justification for your channel recommendations and justification for all the specific media you are recommending be used within those channels.
4. Budget breakdown by channel and by specific media within each channel.

5. Schedule indicating when each media element will run during the overall campaign time frame, and which correlates with the budget breakdown provided.