Essay MKT600: PESTLE with Demographics or DENPTC – Marketing Assignment Help

Assignment Task:

Assignment 1:

MACRO analysis –DENPTC or PESTLE

Using a macro-trend related tool 
1. Capture Macro trends 
• Overall business 
• Marketing efforts 

2. Pick one or two trends that would have significant implications for the marketing effort.

Strategy, Strategic Planning & Marketing Strategy

Mintzberg’s 5 Ps for Strategy
• Strategy as Plan: The strategy is made in advance of its implementation and is followed up by the actual implementation
• Strategy as Ploy: a manoeuvre intended to outperform a competitor 
• Strategy as Pattern: a pattern that emerged rather than something that was preplanned
• DJT, Innovation, Google –big ideas 
• Strategy as Position: finding a niche, providing a distinctive product, or by exploiting existing competencies to deter competitors.
• Strategy as Perspective: the ingrained way in which companies look at the world/ environment
• BOP
• Sustainability 

Industry convergence and customer needs  
• Mobile and Desktop 
• Pharmaceuticals and Nutrition 
• Mobile and photo imaging 
• Mobile and home management 
• Driving and flying 
• Photocopying and office automation