Assignment Task:
Task:
Marketing Management Individual Assignment
Case Scenario
Life water is multi-million dollar bottling Water Company located 30 KM outside Addis Ababa. The local community is complaining that the company is using too much water in this drought season.
Life water’s plant manager, W/ro Zahara Umer, Saied on her personal social media page: “the water bottling industry is not the one who busses the most water because all of the other beverages use more water to grown additional products that are needed to create their beverages. We just sell water.”
W/ro Zahara’s statement received mixed reactions, from life water‘s critics. This is a critical time for life water because they have recently spent 5 million dollars creating a green company and life water is just about to re-launch their elite product line, Tarik water, with a new bottle that is made from bio-plastics.
You were chosen by the marketing team to create a marketing plan that includes the benefits of bio-plastics as well as a logo for Tarik Water. In addition, life water wants you to include a PR plan that will promote the company’s greener plans and manage the backlash from W/ro Zahara’s comments.
General Instructions
Using relevant industry information, create a marketing proposal that include a new logo and slogan for Tarik Water, make sure to emphasize its use of bio-plastics
Create a social media PR campaign that promotes life water as a greener company, while also that manages W/ro Zahara’s comments.
You can use 3,500 to 5000 words to prepare your plan.
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