Essay MRKT20052: Marketing Plan – PESTEL Analysis and SWOT Analysis – Marketing Assignment Help

Assignment Task:

Situation analysis:
This section should include a PESTEL analysis, a competitor analysis, and SWOT analysis.

Customer analysis:
Discussion of the segmentation, targeting and positioning approach. Discuss the potential customer segments for your product or service and which one(s) you wish to target with good justifications. Also, discuss the desired positioning for the product or service and develop a clear positioning statement.

Problem Statement:
Clearly identify the problems the product will face when introduced in the Australian market in 2020 based on the situation and customer analysis. Is it a lack of awareness, pricing, distribution or other problems?

Objectives:
Set 3 to 5 marketing objectives. Relate the objectives to your problem statement, situation and customer analysis. All objectives should be described using the SMART approach.

Marketing mix strategy:
Cover product, price, promotion and place aspects for your product.

Campaign evaluation:
This section should cover specific effectiveness measures for each strategy, overall control measures for the marketing plan and contingency actions should also be identified. Measures need to be actually measurable in some way.

Budget allocation:
Your budget allocation should be reasonable. It should also be linked to the objectives and the marketing mix strategy.