Assignment Task
Assessment Task: An integrated digital marketing campaign proposal in response to a ‘live’ commercial, or professional advertising or marketing brief. N.B. the brief
must be discussed with the module leader prior to commencement. The implementation of the digital marketing campaign should be fully explained in the proposal. In it, you should also describe what type of technology has been selected and how it will be used to enable to campaign to reach its intended audience. It should also give details of how the campaign will achieve the strategic marketing objectives of your specific client and their brief.
The digital marketing campaign proposal should consider persuasive technology, and reflect on the consequences and implications of their use on the target audience/user.
Artefacts may be produced to demonstrate how the campaign would look and function and, if created, should be incorporated into the document as visuals or submitted as appendices. Any working digital artefacts, if produced, should be uploaded to the link Ass. 1 Digital Marketing Proposal – 100% – for written work on the Moodle page for this module and reference made to them in the written document. Please note: if you do not make reference to them in your written document they might not be included in your overall grade. The written document should be fully referenced using APA referencing throughout, including for any copyrighted resources that you may have
used within your artefacts. Written work must be submitted via Turnitin. Any digital artefacts such as videos, mobile app prototype models, or websites should be uploaded to the link Ass. 1 Digital Marketing Proposal – for artefacts ONLY on the Moodle page, and referred to in your proposal as appendices.
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