Assignment Task:
Your task
Individually, you are required to create a 7 to 8-minute video, in which you must discuss and critically analyze your recent purchase of a product or service based on the 5-step Consumer DecisionMaking Process. Please note that you will need to use the same product or service in the second and third assessment in this subject as all assignments in this course are interrelated. In addition to this, products or services by market leaders, such as Apple, Samsung, Nike, and the likes should not be used.
Assessment Description
In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behavior by demonstrating an understanding of the theories and concepts learned in weeks 1 to 4.
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