Assignment Task :
1. Learning Objective
The aim of this coursework is to demonstrate that you have understood and are able to put into practice the theory and technologies of E-Commerce discussed in class, such as applying data analytics to prevent customer churn, using latent factor-based algorithms to recommend relevant products and, implementing secure payment systems. It should also show your ability to critically analyse real-world e-commerce scenarios and propose web technology solutions and/or enhancements. From the Graduate Aspect, it will give you the opportunity to develop your communication, time management, teamwork, constructive criticism and learning-from-peers skills.
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Get Help Now!2. General Guidelines
This is a critical-analysis-oriented coursework. Working in teams of four students, you will participate in the implementation of two technologies used in e-commerce. While students are free to choose to do any two of the four technologies that are parts of t h i s coursework; undergraduate students and students with computer science background are advised to contribute with their software development skills. Information Systems and Master students are expected to commit a substantial amount of time and effort to contribute with their business management and critical thinking skills.
3. Technologies
- Customer churn prevention (data mining and web analytics)
- Recommender systems (latent factor based algorithms)
- Secure online payment transactions (any of the four PCI DSS techniques). For your demo you are expected to use PayPal or an alternative online payment service.
- Personalised UX with web services and asynchronous processing
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