Assignment Task:
1.Title page and Executive Summary
•One-page summary of all the key points of your report and
•Contribution of each student in the group.
2.Global Market Opportunity Analysis:
I. Identify at least five key market attractiveness factors such as market size, consumer income level, political stability, climate, availability of natural resources, Internet penetration, distribution network, etc., and then;?
II.Shortlist at least four countries that meet the identified market attractiveness criteria.
A.Analyse the Global Market Opportunity of the first Country with respect to the market attractiveness criteria.
B.Analyse the Global Market Opportunity of the second Country with respect to the market attractiveness criteria.
C.Analyse the Global Market Opportunity of the third Country with respect to the market attractiveness criteria.
D.Analyse the Global Market Opportunity of the fourth Country with respect to the market attractiveness criteria.
III.Select one country with the highest weighted score on market attractiveness. Use the following template:
1.Give an importance weighting to each market attractiveness criterion, totalling to 100%.
2.Give a score to each country for each market attractiveness criterion on a scale of 1 to 10. Justify your score with supporting data/evidence. 3.Multiple the score with the weighting to get the weighted score.
4.Select the country with the overall highest weighted score.
3.Target Country Analysis: Conduct a target country analysis of the most attractive market as per your Global Market Opportunity analysis.
A. Basic characteristics: Trends in population, area, urbanisation rate, climate, natural resources and other relevant basic characteristics of the market.
B.Economic environment: Trends in economic development, including GDP/capita, and GDP growth rate, income level and distribution, size of labour force, education level of labour force, labour cost;? major sectors of the economy, imports and exports, major trading partners and international trade regulations;? inflation and currency exchange rates, ease of doing business, other relevant economic characteristics.
C.Political and legal environment, government: Political and legal systems, political risks, government policy toward trade and foreign direct investment, property rights and intellectual property protection, membership in regional political and trading blocks, corruption, freedom and other relevant indicators.
D.Cultural environment: Culture, predominant religion(s), language(s), social class structure, values and attitudes, customer preferences and tastes in the market, other relevant cultural characteristics.
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