Essay MS7UA870 – Global Marketing and Digital Business – Management Assignment Help

Assignment Task

Introduction
We have introduced UWLFlex – our new, online, flexible learning platform.
UWLFlex has been designed to complement face-to-face learning and build on our reputation for excellence in teaching, learning and student support. We will be able to deliver a University experience that is more collaborative, active, and relevant for an increasingly digital world thus enabling us to provide you with an improved student experience. UWLFlex will provide you with an enhanced range of online tools, to help facilitate your learning whether this takes place primarily on site or online.

Module summary content and aims
This module adopts a strategic approach to the study of marketing and digital communication in a global context. It builds an understanding of the global trading environment, differences in buyer and consumer behaviours and it examines how global marketing analysis, strategies and programmes can be developed, organised and implemented in a digital business. In summary, this module prepares a student to grasp a strong understanding of the essentials of global marketing in a digital business.
Understanding the dynamics of global marketing – globalisation, environment, culture, branding, positioning, segmentation and the increasing competitive threat – are arguably the most important factors that a global company needs to manage, integrate and exploit new opportunities. In this age and era, digital business plays an important role in eliminating some or most of these threats.
Therefore, this module is based on exploring digital business and marketing concepts deployed by global organisations.
The overall aims of the module are:
• To enable students to acquire a degree of expertise in developing marketing strategies including digital business for countries other than their own and thereby to extend their range of marketing understanding;
• To promote an understanding of the factors determining the extent to which standardisation in strategy and implementation is appropriate for success in global markets;
• To enable students to develop a sound understanding of the formulation and implementation of integrated global marketing plans and associated activities in a digital business

Expectations
Specific expectations students can have of tutors:
Specific expectations students can have of tutors include:
•Weekly drop-in support during office hours published on Blackboard
•Constructive formative feedback on one assignment draft per assessment during week 6/7 for assessment 1 and week 13/14 for assessment 2.
•Lecture slides made available on Blackboard 7 days prior to lecture
•Seminar activities made available on Blackboard 7 days prior to the first seminar group session in a week
 

Learning outcomes to be assessed
On completion of this module, the students will be able to:
1. Critically analyse data concerning complex marketing problems and opportunities by applying major global marketing theories and concepts; and develop realistic and original solution to the problems
2. Identify the key cultural factors and the nature of their impact on global marketing
3. Evaluate the opposing arguments for standardising or adaptation of the elements of the marketing mix in different markets and countries
4. Select and apply global marketing and digital business concepts to a real-world organisation
5. Understand the meaning and scope of digital business and e-commerce; and summarizing the main reasons for adoption of digital business.