Assignment Task
Assessment Task Assessment Task Summary
1: Written questions You must correctly answer all questions.
2: Market research planning project You must develop a market research project plan.
Market research management project You must demonstrate your ability to manage market research by developing a brief for external contractors, identifying suitable selection criteria and identifying, selecting and contracting a contractor. You must also show that you can monitor progress and take action to manage the performance of the external contractor.
Market research evaluation project You must evaluate and report on market research findings and processes, as well as update marketing policy and procedures for market research processes.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process.
You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:
Course identification code
Assessment Task number
Document title (if appropriate)
Student name
Date it was created
For example, BSBMKG607 AT2 Market Research Plan Joan Smith 20/10/18
Additional Resources
You will be provided with the following resources before you begin each Assessment Task.
Assessment Task 2.
Market Research Plan Template
Marketing Policy and Procedures
Assessment Task 4.
Marketing Policy and Procedures
Assessment InstructionsEach assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
resubmitting incorrect answers to questions (such as short answer questions and case studies)
resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task
redoing a role play after being provided with appropriate feedback about your performance
being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
a summary of the assessment task
information on the resources to be used
submission requirements
re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.
Student Assessment AgreementMake sure you read through the assessments in this booklet before you fill out and sign the agreement below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit? Yes No
Do you understand the requirements of the assessments for this unit? Yes No
Do you agree to the way in which you are being assessed? Yes No
Do you have any specific needs that should be considered? Yes No
If so, explain these in the space below.
Do you understand your rights to re-assessment? Yes No
Do you understand your right to appeal the decisions made in an assessment? Yes No
Student name Student number Student signature Date Assessor name Assessor signature Date
Assessment Task 1 Cover SheetStudent Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name Student ID number Student signature Date Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.
Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 1: Written Questions
Task summary
This is an open book test, to be completed in the classroom.
A time limit of 1 hour to answer the questions is provided.
You need to answer all of the written questions correctly.
Your answers must be word processed and sent to the assessor as an email attachment.
Required
Access to textbooks/other learning materials
Computer and Microsoft Office
Access to the internet
Timing
Your assessor will advise you of the due date of this assessment.
Submit
Answers to all questions
Assessment criteria
All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily.
Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Written answer question guidance
The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected.
Note that the following guidance is the minimum level of response required.
Analyse – when a question asks you to analyse something, you should do so in in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long.
Compare – when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.
Describe – when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long.
Evaluate – when a question asks you to evaluate something, you should do so putting forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.
Examine – when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long.
Identify – when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.
List – when a question asks you to list something, this means that you are asked to briefly state information in a list format.
Outline – when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.
Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.
Assessment Task 1 InstructionsProvide answers to all of the questions below:
Outline two ways of processing market research data.
Outline the term standard deviation and its use in analysis of market research data.
Outline the use of correlation analysis in market research. Give an example to illustrate your answer.
Explain two issues that should be considered in the design of a market research project to ensure that budget constraints and limited resources are met.
Outline three differences between qualitative and quantitative research with regard to market research objectives, sample size and data collection and analysis methods.
Explain the importance of sample size in market research.
Discuss two common approaches to determining sample size and the merits or otherwise of the approach.
Explain probability and non-probability sampling.
Outline how hypotheses are developed and used in market research.
Explain why market research is beneficial for growing a business and give two examples to illustrate your answer.
Explain the following types of market research and the circumstances in which a business may use them:
a. Exploratory research
b. Ethnography
c. Causal research
Discuss three advantages and disadvantages of in-depth interviews in market research.
Explain the use of a questionnaire as a survey instrument in market research and the importance of testing a questionnaire prior to using it.
Explain the importance of valid and reliable market research data.
Discuss three advantages and disadvantages of focus groups in market research.
Outline the key steps in a policy and procedure development process.
Identity two methods of consulting with stakeholders within a project. Compare and contrast each of the methods you identify.
Outline PERT and CPM project management techniques and explain the different circumstances in which they are best used.
Compare and contrast two methods that can be used to measure project outcomes and progress and provide example to illustrate your answer.
Explain two different methods that an organisation can use to engage consultants for market research.
Identify and outline five examples of legislation and regulations that can apply to marketing operations.
Outline the purpose and scope of the Market & Social Research Privacy Code?
Outline three important behaviours that a market researcher should observe to ensure the Market & Social Research Privacy Code is upheld.
Discuss the impact of economic trends on market research.
Identify a social trend that may impact on market research and discuss its impact.
Outline marketing industry trends and how this impacts on choosing media options for marketing communication.
Assessment Task 1 ChecklistStudent’s name:
Did the student provide a sufficient and clear answer that addresses the suggested answer for the following? Completed successfully Comments
Yes No Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Question 11a Question 11b Question 11c Question 12 Question 13 Question 14 Question 15 Question 16 Question 17 Question 18
Question 18 Question 19 Question 20 Question 21 Question 22 Question 23 Question 24 Question 25 Question 26 Task Outcome: Satisfactory Not Satisfactory
Assessor signature Assessor name Date
Assessment Task 2 Cover SheetStudent Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name Student ID number Student signature Date Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.
Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 2: Market research planning projectTask summary
You are required, in the role of Marketing Manager for NatureCare Products, to prepare and implement a market research project plan.
As the company has not undertaken market research to date, you are also required to amend an existing marketing policy and procedures to include market research policies and procedures.
This assessment is to be completed in the simulated work environment in the RTO.
Required
Access to textbooks/other learning materials
Computer with Microsoft Office and internet access
Market Research Plan Template
Marketing Policy and Procedures
Timing
Your assessor will advise you of the due date of these submissions.
Submit
Email with revised marketing policy and procedures and market research plan attached.
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Assessment Task 2 Instructions
Carefully read the following:
-2010028953400
NatureCare Products is based in Brisbane, Queensland Australia and commenced business in 2006 manufacturing and retailing eco-friendly, high quality beauty skin care products. The business was established to cater for a growing demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging.
The company has a range of products (not organically certified) currently that include:
Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream.
Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties.
Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types.
The company has become well established in the Australian market and sells its products in health stores across the country. It also sells its products online through its own web site. The company targets customers that want high quality, eco-friendly products. The company’s target customers are currently professional women aged 25 to 55. The current strategy of the company as identified in its latest Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly. The company is in a strong financial position as shown in its Business Plan.
Company staff include the CEO, General Manager, Marketing Manager, Marketing Officer and Administration/Project Officer and a receptionist.
The company has not previously undertaken formal market research. The research is now required to assist in growing the company through identification of new products and/or new markets.
Due to lack of qualified staff/staff time, it has been identified that external consultants should be used to conduct the primary market research. A budget of $30,000 has been allocated for this primary research. Staff time only will be required for the secondary research and so will not attract specific costs.
The CEO wishes to have all of the research completed and reported on within the next two months.
Management has also indicated the following information for use in developing the required market research policies and procedures:
External consultants should be used to conduct primary market research. Where external consultants are used, at least three quotes should be obtained and assessed according to services provided, reputation of company, value for money and fit with market research objectives.
Secondary research should always be used in market research. However, its currency must be reviewed. Generally secondary research should use data that is no more than three years old. A mixture of primary and secondary research is ideal.
Market research must be completed within 2 months of commencement.
A market research project plan must be developed and approved by the CEO before market research commences.
A market research report must be completed at the end of the market research summarizing the research and providing recommendations.
Confidentiality of market research information and secure filing is of the utmost importance.
Complete the following activities:
Develop market research policies and procedures
The first part of this assessment requires to develop market research policies and procedures for NatureCare Products as the company needs a framework for its market research activities as it not conducted any to date.
The company already has existing marketing policy and procedures, and you are required to add a section to this on market research. As a minimum this should cover:
Market research methods that can be used.
Use of external consultants
Approval procedures
Frequency and timing of market research.
Whether incentives will be offered to customer participating marketing research
Confidentiality of research information
Save this document as Revised Policy and Procedures.
Develop a market research project plan using the company’s market research project plan template.
Review the case study information and consider the stated purpose of the research, market research objectives and the most effective market research methods to achieve the market research objectives.
Conduct research on the range of market research methods that may be appropriate and make notes for use in your market research project plan. The following is a recommended site:
http://www.slideshare.net/danyashea/market-research-implementation-planYour market research plan must address:
The purpose of the research
Market research objectives
Market research methods
Timelines according to identified procedures
Budget according to specifications for project
Actions to be completed.
Your market research plan must be in clear and concise English to convey required information
You will be assessed on this.
Use the Market Research Plan Template to guide your work.
Send an email to the CEO (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachments, seek their feedback and approval to proceed (as set out in the company’s research policies and procedures) so the required resources can be obtained.
Attach your revised policy and procedures and market research plan to the email.
Assessment Task 2 ChecklistStudent’s name:
Did the student: Completed successfully Comments
Yes No Develop market research policies and procedures to guide all market research conducted according to format and content requirements specified? Identify NatureCare Products market research requirements from the scenario and clearly and correctly outline these requirements in the market research project plan? Develop the market research plan in the required template and include:
Suitable market research objectives to reflect market research requirements?
Suitable recommendation on effective market research methods based on research conducted?
Action plan to achieve the market research plan requirements, including a detailed work plan showing actions, responsibilities and timing? Provide completed market research project plan to the CEO and seek approval so the required resources are obtained to implement the market research required? Develop market research project plan in clear and concise English to clearly convey all required information to all users? Develop market research policies and procedures to guide all market research conducted according to format and content requirements specified? Identify NatureCare Products market research requirements from the scenario and clearly and correctly outline these requirements in the market research project plan? Task Outcome: Satisfactory Not Satisfactory
Assessor signature Assessor name Date
Assessment Task 3 Cover SheetStudent Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).
I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name Student ID number Student signature Date Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.
Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 3: Market research management projectTask summary
You are required to manage market research by actioning the market research project plan, identifying and contracting an external consultant to conduct the primary research. You will be required to develop a project brief for the external consultant, as well as identify suitable selection criteria and select the external consultant.
This assessment is to be completed in the simulated work environment in the RTO.
Required
Access to textbooks/other learning materials
Computer with Microsoft Office and internet access
Market research plan (from Assessment Task 2)
Timing
Your assessor will advise you of the due date of these submissions.
Submit
Selection Criteria email with project brief attached
External Consultants email
Market Research email with project brief attached
Selected Consultant email
Consultant Contract email
Updated Marketing Plan Consultant email with updated marketing plan attached
Updated Marketing Plan Team email with updated marketing plan attached
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
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