Assignment Task
Task Description
• Assessment 2 is an individual assessment that involves preparing a social media engagement report by analysing contents posted on a chosen company’s Facebook/Twitter page.
• This assessment task requires the submission of TWO (2) FILES (i.e. one Word file and one PowerPoint file).
• You are required to analyse 10 Facebook/Twitter posts by a company in fashion clothing industry and how Facebook users engage with these posts. You will classify these posts based on pre- determined categories or themes and prepare a report based on the analysis [please see Chapter 2, page 48-51 and the journal article of Pentina and Micu (2018) for references].
• The report should include a recommendation section for the company.
• The main body of the report should be 2000 words maximum in length excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices.
• The presentation component will be in PowerPoint format with recorded voice-over limited to 5 slides (excluding title slide) and no longer than 5 minutes in duration. The following link provides a good video tutorial on how to record voice-over in PowerPoint.
• Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.
Assessment Criteria
Written report will be assessed as follows:
• Research (i.e., identifying and classifying FB posts)
• Analysis writeup (i.e., writing about the findings and providing recommendations)
• Integrate findings from theoretical and empirical research including proper in-text citations and reference list using APA referencing style
• Report format (i.e., structure) and writing (i.e., spelling, grammar, sentence construction)
Presentation will be assessed as follows:
• Presentation content (i.e., covers the major findings from the analysis, provides recommendations)
• Presentation delivery (i.e., delivery is professional and finishes within 5 minutes)
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