Essay MMCC8050: Environmental Communication – Arts and Humanities Assignment Help

Assignment Task:

This is a two-part major assignment: 1) a written group project and 2) a group presentation. In small teams, students will develop a hypothetical environmental campaign plan using the framework provided below. Students will be expected to research the current situation, develop aims and objectives, and identify the target group, as well as design prototypes of communication messages and identify channels for disseminating these messages. Teams will also make a final presentation.  The written campaign plan should include the elements below in the report format. All sections will be collated and submitted as one report clearly identifying the author(s) of each section. Word count: Approximately 1200 words per student.

Aims and Objectives: set clear aims and objectives of the campaign. Your objective should be very specific, quantifiable, and achievable within the set timeframe and available resources. State whether they are either short term or long term.

Introduction/Situation Analysis: What is the current situation in relation to the issue? Undertake formative evaluation research to understand as much as possible about your intended audience, their orientation including cultural traits, and their needs. Desk research which includes literature review, web searches, and review of relevant articles and reports will yield information such as census data, demographics as well as an awareness of the previous or current campaign.