Essay BHO0171 : Critically Evaluate how the Unique Features of the E-commerce Technology – Management Assignment Help

Assignment Task :

Task:

Assessment Task
Critically evaluate how the unique features of the E-commerce technology and environment influence consumer decision-making.

Task specific guidance:
In this essay you must use the following sections:
1. Introduction (approximately 100 words)
Provide an intuitive summary about why E-commerce technology and environment are important to consider when studying consumer decision-making. You should also briefly outline what you will cover in the main body of your essay.

2. Theoretical background (approximately 800 words)
In the theoretical background you are expected to:
– Explore the unique features of the E-commerce technology and environment;
– Investigate consumer behaviour models to identify the inpact factors on online purchasing decision-making.
(Laudon & Traver, 2021, chapter 1, 2, 5 and 6).
3. E-commerce and consumer decision-making (approximately 500 words)
Based on the theoretical explorations, critically evaluate how the features of the E- commerce technology and environment influence the two types of consumer decision-making.
4. Conclusion (approximately 100 words)
Summarise the main points covered in the body of your essay.